Tatiana Santamaria

Tatiana Santamaria currently serves as Director of Global Business Development at Lladró, S.A., where responsibilities include designing and implementing strategies for global business growth. Previous roles include Director of Product & Sales Iberica at Kappa and International Corporate General Manager at TENDAM, overseeing the operations of various brands across multiple countries. At Swarovski, Tatiana managed the Consumer Goods business across multiple regions, contributing to sustainable growth and profitability. Earlier experience includes Global Retail Director at Pronovias and several leadership positions at Nike, driving strategic vision and channel performance across the EMEA region. Tatiana holds a Bachelor's degree in International Commerce and Economic Development from Universidad Complutense de Madrid, an Executive MBA from IE Business School, and has completed coaching training at Abiwell approved by ICF.