Samuel Choi

Samuel Choi is a seasoned design professional with extensive experience in product and experience design across multiple industries. Currently serving as a Senior Product Designer at LMG since August 2023, Samuel has previously held senior design roles at Westpac and Commonwealth Bank, where significant achievements include the delivery of superior UI designs and receiving multiple Great Employee Moments recognitions. Samuel's career began with a foundation in molecular biotechnology, complemented by extensive training in user experience and design from General Assembly and Coursera. With a proven track record of leading successful design projects and optimizing user experiences, Samuel Choi continues to make impactful contributions to the field.