Rebecca Boston Sobel

Rebecca Boston Sobel serves as the Chief Marketing Officer at LolaVie, an award-winning haircare brand founded by Jennifer Aniston, since May 2024. Prior to this role, Rebecca held the position of Chief Marketing Officer at True Botanicals from April 2020 to April 2024. Rebecca's extensive experience includes leadership roles at Kendo Brands, Inc., as Global Vice President of Brand Engagement and Global Vice President of Social & Integrated Marketing, where Rebecca developed strategies for brands such as Fenty Beauty by Rihanna and Ole Henriksen skincare. Earlier career highlights include directing global social marketing at Google for the launch of the Pixel phone and serving in various marketing leadership roles in companies like Bare Escentuals and The Clorox Company. Rebecca holds a B.A. in Public Relations from California State University-Sacramento.