David Craft

David Craft is a seasoned finance professional with extensive experience in sales and client relations within the financial services industry. Currently serving as Senior Vice President of Yield Book Sales at LSEG since September 2017, David Craft manages the entire sales cycle, including lead generation, product demonstrations, user training, and contract negotiations. Prior to LSEG, David Craft held the position of Senior Vice President of Yield Book Sales at Citi from August 2009 to August 2017, and worked as a Financial Advisor at Morgan Stanley Smith Barney from February 2007 to August 2009, where responsibility included building client relationships and managing diversified portfolios. David Craft holds an MBA in Finance and Entrepreneurship from the University of Rochester - Simon Business School and a BA in Anthropology from Binghamton University.