Lisa Arsenault has over 15 years of experience in the digital marketing industry. Lisa is currently the Chief Executive Officer at Look Listen, where they have been since October 2022. Prior to this role, they were the Chief Operating Officer at Look Listen from March 2017 to October 2022.
Before joining Look Listen, Lisa worked at IgnitionOne from December 2014 to March 2017, where they held the positions of Vice President of Customer Success Operations, Vice President of Client Services, Senior Director of Solutions Engineering, Director of Client Solutions, and Senior Account Manager. During their time at IgnitionOne, Lisa was responsible for various areas such as budgeting, forecasting, performance analysis, services definition, pricing, client contract terms, and team leadership. Lisa also played a key role in generating net-new revenue and establishing sales engineering teams.
Prior to IgnitionOne, Lisa worked at LBi as a Senior Search Engine Marketing Manager from February 2008 to February 2009. In this role, they managed paid search campaigns and implemented pixel-based technologies for measuring success metrics.
Lisa's career in digital marketing began at Media Solutions, where they worked as a Search Engine Marketing Manager and Print Media Planner/Buyer from August 2007 to February 2008. Lisa pioneered a paid search-based digital department and handled sponsored search campaigns as well as print media and out-of-home buys.
Throughout their career, Lisa has demonstrated expertise in various areas of digital marketing, including customer success, client services, solutions engineering, search engine marketing, and media planning and buying.
Lisa Arsenault has a diverse educational background and has pursued education in various fields. Lisa attended The University of Georgia, where they studied Telecommunication Arts with a focus on Broadcast News, Film, and Philosophy. The specific duration of their time at this institution is not provided.
In 2019, Lisa enrolled at the Jack Welch Management Institute to pursue a Master of Business Administration (MBA) degree. The end year for this program is not mentioned, suggesting that they are currently pursuing or recently completed their MBA.
Additionally, Lisa has obtained two certifications. In October 2016, they received a certification in "Sramana Mitra on Bootstrapping" from LinkedIn. In July 2011, they obtained the "Google AdWords Individual Qualification" certification from Google. The exact duration of these certifications is not specified, but they highlight their commitment to expanding their knowledge and skills beyond formal education.
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