EF

Emma F.

Head of Retention at Lookiero

Emma F. has a wealth of work experience, beginning with their role as a Sports Advisor at Decathlon España in 2006. Emma then moved to Decathlon UK in 2009, where they held the roles of Customer Retention Manager: MyDecathlon Loyalty Programme, Customer Retention Manager (50% basis), and Loyalty Programme & Direct Marketing Manager. In 2014, they took on the role of International CRM Project Manager (50% basis) at Decathlon International. In 2016, they joined Decathlon Australia as Brand Manager | Marketing Manager and Country Opening Team | Category Manager. In 2021, Emma began working at Prat Brands as Brand Leader Beeloom Kids, and in 2022 they became Head of Retention and Retention Marketing Lead at Lookiero.

Emma F. began their educational journey in 2003, when they obtained an Aerobics, Step & Toning Instructor certification from ANEF & FEAD Barcelona. Emma then attended Universitat Rovira i Virgili from 2005 to 2009, earning a degree in Advertising & Public Relations with a focus on Marketing, Advertising, and Communications. In 2013, they completed a course in Email Marketing at eMarketeers. The following year, they attended Terrapinn for a course in Loyalty Programs. In 2020, they earned a ThePowerMBA con especialización en Digital Marketing certification from ThePowerMBA, and is currently enrolled in ThePower Business School, where they are pursuing an MBA in Digital Marketing with a focus on Business Administration and Management, General.

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