Alison Hayter

Alison Hayter is an accomplished marketing professional with extensive experience in product marketing and leadership roles. Currently serving as Senior Director of Marketing at Loopio since June 2020, Alison focuses on enhancing the effectiveness of response management for sales teams. In addition, Alison holds the position of Director of Product Marketing at the Product Marketing Alliance and acts as an Ambassador for the organization, which connects product marketers globally. Previous experience includes serving as Product Marketing Director at Benecaid Health Benefit Solutions Inc., where Alison facilitated the market introduction of the Honeybee Benefits offering, contributing to its acquisition by Green Shield Canada. Earlier roles include Product Marketing Manager at EventMobi and Docebo, and multiple positions at Intelex Technologies Inc., Wayfair Australia, and Warne Marketing + Communications. Alison earned an Honours Bachelor of Arts in Communication Studies from Wilfrid Laurier University and studied at Centennial College.