Francesca Benedetti is a seasoned visual merchandising professional with extensive experience in the luxury fashion industry. Currently serving as the Worldwide Visual Merchandising Manager at Lorena Antoniazzi since March 2022, Francesca previously held the position of Visual Merchandising Manager at Brunello Cucinelli from September 2009 to August 2021, where leadership of a team of fifteen and collaboration with design and buying departments were key responsibilities. Francesca also worked as a Visual Merchandiser managing Eastern European and Middle Eastern boutiques, as well as e-commerce visual strategies in partnership with YOOX Spa. Francesca began their career as a commercial representative for flagship boutiques in various European cities. Francesca holds a degree in Foreign Languages for International Communication from Università per Stranieri di Perugia.
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