Don Skeoch

Don Skeoch has extensive work experience in marketing and leadership roles. Don started their career at PepsiCo in 1989, working in various marketing positions and eventually becoming a Director-Regional Marketing. Don then worked at Allied Domecq as a Sr. V.P.-Marketing and at Universal Studios Hollywood as Sr. V.P., Marketing & Sales. After that, they served as Chief Marketing Officer at Teleflora, overseeing all marketing functions. Don then became Chief Marketing Officer and Chief Operating Officer at the California Academy of Sciences, where they played a key role in the institution's growth and success. Currently, they hold the position of Chief Marketing Officer at the Los Angeles Tourism & Convention Board, where they have been responsible for upgrading and elevating the organization's marketing capabilities.

Don Skeoch has a Bachelor of Arts degree with Honors in Economics and Organizational Behavior & Management from Brown University, which they completed from 1981 to 1985. Don also attended the UCLA Anderson School of Management from 1987 to 1989, where they obtained their Master of Business Administration degree with a specialization in Marketing. In 2004, Don pursued further education at The Wharton School, completing an Executive M.B.A. program in Business Administration and Management, General. Additionally, they attended The Peddie School in 1980 and 1981 for their general studies in their College Preparatory program.