April Lickovitch

A fixer by nature, there is nothing April loves more than to devise strategic plans of action to help clients achieve success based on their goals, regardless of any challenges that stand in the way.

She has nearly 25 years of expertise in the planning, development, and implementation of marketing strategies across a wide spectrum of brands. April has a proven track record of tackling demanding business needs across all business segments, and her work has been revered as “best in class” in driving topline revenue for her clients.

April also specializes in complex brand execution. In partnership with the Autograph brand, April established the guiding principles for new hotel openings. She also played a formative role in the development of the Renaissance brand, establishing the field marketing infrastructure to support the new brand introduction.