Valérie Marchand

Director, Canada at Lotus Marketing

Valérie loves to make things happen. “If we talk about something, then let’s do it,” is her motto. She is passionate about creating experiences, building strong relationships with stakeholders and colleagues, and bringing creative ideas to the table in order to meet the objective.

Her career in hospitality and tourism has taken her from Quebec to the Caribbean and back again in roles with Transat Tours Canada as well as Hôtel Le Crystal where she rose to director of sales and marketing. During her time at the hotel, she was able to develop her sales and marketing capabilities for an independent hotel product in a very competitive environment, as well as to put her leadership skills at the forefront. Valérie later joined the Field Marketing team of Marriott International which enabled her to gain a more in-depth understanding of additional markets and marketing tactics. Before joining Lotus Marketing, Valérie was the founder of her own marketing firm, VOILÀ. All of these experiences enable her to bring creative and strategic ideas to the table to get results and stand out from the crowd.

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