Santiago Veytia

Santiago Veytia is an accomplished executive with extensive experience in leadership and marketing within the ladder manufacturing industry. Currently serving as President for both GRUPO CUPRUM and Louisville Ladder Inc. since September 2019, Santiago has previously held the role of Vice President & General Manager at Louisville Ladder Corp since December 2014. Earlier career milestones include positions as General Manager at Lite Ladder Corp and various marketing roles at Louisville Ladder Inc. encompassing global marketing strategies. Santiago holds a degree in Chemical Engineering with a focus on Finance & Management from Tecnológico de Monterrey, and is pursuing an MBA at the University of Louisville, complemented by professional development at the University of Chicago.