Willem Verschuur

Willem Verschuur is an accomplished professional with extensive experience in marketing, digital innovation, and leadership within the automotive sector. Currently serving as the Director of Innovation, Digital & Data at Louwman Group since January 2019, Verschuur leads the ID&D team focusing on innovative solutions in the Car and Care domain. Concurrently, Verschuur holds the position of Board Member at NOC/NSF, overseeing a fund for top athletes, and is a jury member for the Esprix Awards. Previous roles include General Manager of Marketing at Louwman & Parqui B.V., Manager of Digital Innovation at Pon Automotive, and various senior management positions at Mitsubishi Motors Europe and Nissan Europe. Verschuur holds degrees from esteemed institutions, including IMD and The Chartered Institute of Marketing, specializing in high-performance leadership and marketing.