Vishwanathan B has a diverse work experience in the field of marketing and digital marketing. Vishwanathan'smost recent role was as the Head of Digital Marketing at L&T Realty starting in 2022. Prior to that, they worked as a Professional Freelancer in 2021. From 2017 to 2021, they served as the General Manager - Marketing at Kalpataru Limited, where they handled various marketing activities including retention marketing and luxury marketing. Before that, they were the Head of Marketing & Analytics at Lakmé Lever Pvt. Ltd. from 2016 to 2017, where they focused on brand development and marketing strategies. Vishwanathan B also worked at HyperCITY Retail (India) Ltd. as the Asst. General Manager - Loyalty, Analytics and Private Label Marketing from 2012 to 2016, and at Future Group as the Business Transformation Manager - Loyalty & CRM from 2010 to 2012. Vishwanathan began their career at Reliance Digital Retail Ltd. as a Marketing Manager from 2008 to 2010, and at Jumbo Electronics Company Limited (LLC) from 2005 to 2008, where they held roles as a Category Manager and Marketing Officer. Overall, Vishwanathan B brings extensive experience in marketing and digital marketing to their current role at L&T Realty.
Vishwanathan B completed their Bachelor's Degree in Mechanical Engineering from Bharathiar University, where they studied from 1997 to 2001. Vishwanathan then pursued a Post Graduate Diploma in Marketing and Operations from the Symbiosis Centre for Management and Human Resource Development (SCMHRD) from 2002 to 2004. Additionally, they obtained certifications such as "Building an Integrated Online Marketing Plan" and "Google Analytics Essential Training" from LinkedIn in June 2018. Vishwanathan also completed a certification in "Applied Business Analytics" from the Indian School of Business, although the specific month and year of completion are not provided.
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