Ericka C.

Ericka C. is a seasoned marketing professional with extensive experience in growth marketing strategy and media investment. Currently serving as the Senior Director of Growth Marketing Strategy at LTK since June 2021, Ericka C. leads initiatives to enhance growth for shopper and creator cohorts, utilizing diverse channels such as paid media, email/CRM, in-app messaging, SMS, and SEO. Prior to this role, Ericka C. held the position of Executive Director of Media Investment Strategy at MGM Resorts International from September 2011 to June 2021, where significant accomplishments included establishing an in-house digital MarTech ecosystem. Earlier career roles at American Media Corporation and World Market Center provided a solid foundation in account management, media strategy, and marketing communications. Ericka C. holds a Master's degree in Communication Management from the University of Southern California and a degree in Journalism and Media Studies from the University of Nevada-Las Vegas.