Ami Sandhu-Schiedermayer

Ami Sandhu-Schiedermayer, MBA, has a strong background in marketing and brand management. Ami is currently the Vice President of Marketing at LUKi LAB, where they oversee marketing strategies and initiatives. Prior to this, they served as the Senior Director of Brand Marketing at Luki Lab and was responsible for developing and implementing brand strategies.

Ami's experience also includes working at NBCUniversal as the Director of Franchise Strategy, where they provided consultation on franchise strategies. Ami has a wealth of experience in the entertainment industry, having worked at Warner Bros. Entertainment Group of Companies as the Director of Worldwide Franchise Management and Marketing. In this role, they led global consumer marketing initiatives for DC Entertainment brands and developed commercialization plans for new properties.

Before joining Warner Bros., Ami held the position of Senior Global Brand Manager at Mattel, Inc. During their tenure, they successfully turned around the declining performance of Barbie's specialty doll segment by implementing consumer-driven brand plans and multi-channel marketing strategies.

Earlier in their career, Ami worked at American Girl, where they held various marketing positions, including Senior Brand Manager and Brand Manager. Ami played a key role in re-gaining brand relevancy for American Girl among the tween girl audience and spearheaded the organization's character and product franchise portfolio.

Ami's career began at Ammirati Puris Lintas | Lowe Worldwide | Alchemy, where they worked in account management.

Overall, Ami Sandhu-Schiedermayer's work experience demonstrates their expertise in marketing and brand management, particularly in the entertainment industry.

Ami Sandhu-Schiedermayer, MBA, obtained their Bachelor of Arts (BA) in Politics from Mount Holyoke College in 1998. Ami went on to pursue an MBA with a focus on Strategic Management at the Wisconsin School of Business from 2007 to 2010.