Rob McGregor

Rob McGregor is a PhD Candidate at Luleå University of Technology, focusing on conflict within B2B sales teams and actively seeking collaboration with companies in this domain. As a Co-Founder and Executive Coach at Spirit West Management, Ltd., Rob has spent over two decades assisting businesses in enhancing performance and resolving conflicts. Previous experience includes serving as a Behavior Specialist for Northern Lights School Division and working as a Budget Officer/Social Services Administrator for the Province of Saskatchewan. Rob's educational background encompasses a PhD in Industrial Marketing from Luleå University of Technology, an EMBA from Simon Fraser University, a Certificate in Conflict Resolution from Justice Institute of BC, and a BA in Psychology and Religion from the University of Saskatchewan.