Keri Lassalle

Keri Lassalle is an artist and activist whose goal is to make beautiful things that improve how people live. A California native who learned about fashion on her feet in Paris and London, Keri worked as a journalist writing celebrity and fashion stories for Harper & Queen’s Magazine, GQ, and other top magazines.

Keri says she wants to leave a positive legacy behind by creating value for their customers, while using unique materials that don't negatively impact the planet, or the creatures that inhabit it.

In 2002, Keri moved back to California with her husband and three children. Inspired by her studies in the healing arts, she set out on a journey to create a an eco-conscious brand with beauty and sustainability at its heart. Using only animal-friendly and the highest quality recycled materials, Keri created limited edition bohemian bags with a deep commitment to integrity and detailing. It was not long before her designs were in high demand by influencers, publications and celebrities. In 2019 one of her bags was chosen for Oprah’s Favorite Things, which catapulted the brand into its next chapter, and there has been no looking back ever since.