Hershel Baltrotsky

Hershel Baltrotsky is an accomplished Sr. Art Director currently leading Global Community & Brand initiatives at lululemon since March 2023. Previously, Hershel served as Sr. Art Director for Franchise Series and Movies at Amazon Prime Video and Amazon Studios in 2022, and spent over six years at Nike, where roles included Art Director for Global Brand Creative and Design Director for FW & AP Color Design. Early career experiences include art direction roles at Victoria's Secret Pink and The Girl Skateboard Company, along with design positions at Modern Amusement and Charming Shoppes. Hershel gained entrepreneurial experience by founding a pioneering eBay consignment storefront noted in several prominent publications. An alumnus of the University of the Arts, Hershel holds a Bachelor of Fine Arts (BFA) in Multimedia.