Mo Van Praag

Senior Web Analytics at Lumilinks

Mo van Praag is an accomplished analytics professional with extensive experience in leading data analysis teams and delivering actionable insights across various industries. Currently serving as an Analytics Manager at Lumilinks Group Ltd since October 2021, Mo has successfully managed a team of data analysts, implemented training programs focused on Snowflake, and established key processes to align team performance with strategic goals. Previous roles include serving as a Senior Product Analyst for BetMGM, and holding analytics positions at Urban Outfitters, WorldRemit, Frieze, and several other organizations. Mo possesses strong technical skills in tools such as Google BigQuery, Snowflake, Tableau, and Power BI, and holds a First Class degree in Business Administration from the University of the West of England.

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