Shaira Frias

✨Celebrate The Journey✨

Shaira Frias is an entrepreneur and former journalist. She holds a Bachelors of

Science in Journalism from CUNY—Brooklyn College and is the recipient of the Ford Oval

Journalism Fellowship from the National Association of Hispanic Journalists and is a graduate of the UCLA Anderson School of Management Executive Program.

As the CEO Shaira is responsible for the strategic direction and creation of the assortment, design strategy, global purchasing and manufacturing relationships. Over the course of five years, she grew the assortment from 5 to 50 products in order to expand the brand into 2,500+ stores. LUNA MAGIC has been featured on ABC’s Shark Tank,Forbes, Good Morning America, Allure, WWD, Popsugar, People En Español, Telemundo and more.