Laura Massot

Laura Massot is an experienced marketing professional specializing in digital and e-commerce strategies. Currently serving as Traffic Manager at Lunii since January 2023, Laura focuses on growth marketing by defining acquisition strategies across various paid channels, managing budgets, and optimizing paid marketing campaigns. Previously, Laura worked at VTech Electronics France from September 2019 to December 2022 as a digital marketing manager, where responsibilities included increasing brand awareness, generating traffic, executing campaigns, and overseeing community management. Earlier roles at Splash Toys, VTech Electronics France, PMU, and Turbomeca provided Laura with a solid foundation in community management, e-merchandising, and internal communications. Educational qualifications include a Master's degree in integrated marketing and communication and a CQP in digital marketing.