Eugenia Pokrovskaya

Eugenia Pokrovskaya (Cherkashina) has extensive experience in trade marketing and account management, currently serving as a Trade Marketing Manager at LVMH since September 2012. Responsibilities include developing and implementing trade-marketing plans, supporting strategic launches, organizing special events, and ensuring monthly stores support. Eugeneia collaborates closely with the Marketing team and focuses on budget planning while adapting to market changes. Prior to LVMH, Eugenia worked as a Senior Account Manager at HAVAS DIGITAL, fostering client relationships, managing project execution teams, and supervising junior staff. Additionally, a Project Manager role at Rolf Retail further developed project management skills. Eugenia holds an Engineer degree from the Moscow Aviation Institute (National Research University), earned between 2005 and 2011.