Sandrine Becaud

Sandrine Becaud currently serves as the Head of Marketing & Communication for Metiers d’Excellence at LVMH, where responsibilities include reworking the 'ME' branding and designing the Excellent program to promote savoir-faire professions among students. Previously, Sandrine held several significant positions at Guerlain, including International Education and Client Experience Director, where management of a global community of training managers took place, and France Retail Director, overseeing the creation and development of Guerlain standalone boutiques. Additional roles at Sephora involved serving as Retail Innovation Director for the EMEA zone, where the SEPHORA LAB was established to enhance retail services and customer experience, and as Operational Marketing Director. Sandrine's career began at L'OREAL and Bayer Pharma France, with a solid educational foundation from The London School of Economics and EDHEC Business School.