Fiona Soden

Fiona Soden is an accomplished marketing professional and co-founder of The Bigg Theatre, with extensive experience in the theatre industry. Currently serving as Head of Marketing at LW Theatres since February 2019, Fiona previously held the role of Marketing Manager at Nimax Theatres Ltd, where comprehensive marketing strategies and digital platforms were overhauled. Fiona's career includes significant positions at Nederlander Dominion Ltd and Live Nation, where responsibilities ranged from leading marketing initiatives for multiple West End theatres to managing box office operations for iconic productions like "We Will Rock You" and "The Lion King." Fiona holds a Diploma in Performing Arts from Italia Conti Academy of Theatre Arts and has furthered education at the London School of Marketing.