Joe Firnstahl

Joe Firnstahl brings a career of experience focused on the intersection of healthcare and finance. He joins from UnitedHealth Group, where he led Product for the financial health accounts business.

During his career, Joe has led the development, launch, and management of innovative consumer payment solutions aimed at helping to address client and member needs in Commercial, Medicare, and Medicaid markets. Joe oversaw the healthcare industry’s largest HSA business, and led expansion through distribution partnerships in the retirement industry. Using a consumer-first approach to product development, he has launched leading consumer applications in banking, finance, and e-commerce.

Joe earned a Bachelor’s degree from the University of Minnesota where he studied communications and political science. Outside of work, he enjoys cooking, golf, and outdoor activities with his wife and dogs.