Dina Biniaris

Dina Biniaris is a seasoned marketing professional with extensive experience in various industries, currently serving as the Senior Marketing Manager at M.C.P. McCaughey Consumer Products Management Inc. since January 2024. Previous roles include Senior Marketing Manager at Techtronic Industries - TTI, where Dina led marketing efforts for the RYOBI and RIDGID Power Tools brands, and Marketing Manager at West Fraser, where the development of the inaugural annual marketing plans supported growth in North American markets. Additional experience includes marketing positions at FCT, Moen Incorporated, and VELUX, where Dina managed national marketing activities and implemented strategic plans to enhance brand positioning and drive demand. Dina holds an Honours Bachelor of Commerce degree in Marketing from Lakehead University.