Souvik Basu

Marketing Director at M1

Souvik Basu serves as the Marketing Director at M1 Limited since November 2022, leading postpaid mobile business initiatives that focus on revenue growth, brand development, and customer retention. Prior roles include Commercial Director at Bitel Perú, where Souvik contributed to the go-to-market strategy and overall scaling of operations, and Co-Founder of PT Fitness Inspired Technologies, overseeing an online fitness marketplace. Souvik's extensive telecom experience includes significant positions at Hutchison 3 Indonesia, Vietnamobile, Nokia India Pvt Ltd, WorldSpace India Pvt Ltd, and Bharti Airtel Limited, where positions ranged from Head Marketing to Director Sales & Marketing. Souvik holds a Post Graduate Diploma in Business Management from Xavier Institute of Management and a B.A. (Hons) in English from Hindu College, Delhi University.

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