Marcia K.

Marcia K. has extensive work experience in marketing and promotions. Marcia started their career at Marketing & Promotions, Ltd. in 1991 as an Account Executive, where they managed client relationships, identified new opportunities, and oversaw advertising and marketing campaigns. In 2003, they joined Macatawa Bank as a Communications Manager, where they assisted the VP of Marketing with strategic planning and supervised the creative development of advertising materials. Marcia then progressed to Digital Marketing Manager roles at Macatawa Bank, where they provided marketing strategy development, managed digital marketing platforms, and focused on web content, sales funnel, SEO, and UX/CX. Their last known role was as a Marketing Manager, VP at Macatawa Bank, where they continued to oversee marketing communications and promote growth for all lines of business across all media channels.

Marcia K. attended Hopkins High School from 1982 to 1986. No degree or field of study information is provided for this period.

In terms of additional certifications, Marcia K. obtained the following qualifications:

- Advanced Google Analytics from Google Analytics in April 2022.

- Google Tag Manager Fundamentals from Google Analytics in April 2022.

- Accessibility Fundamentals for the Web from Siteimprove in January 2022.

- Siteimprove Accessibility: Next Generation from Siteimprove in January 2021.

- Brightedge Certified Professional Exam from BrightEdge in July 2017.

- Accessibility Certification - Non Technical Track from Siteimprove in January 2017.

- Accessibility Certification - Technical Track from Siteimprove in January 2017.

- Web Governance Certification from Siteimprove in January 2017.