Justin Hergianto

Justin Hergianto is an accomplished marketing executive with extensive experience in media strategy, growth marketing, and integrated marketing across various industries. Currently serving as Vice President of Media Strategy & Investment at Macy's since February 2024, Justin previously held significant roles at Caesars Entertainment, Inc. as Vice President of Growth Marketing, where responsibilities included leading customer acquisition for digital products, and at PointsBet, where focus was on strategic partnerships and media investment in sports betting. Justin also held key positions at DAZN, ESPN, MTV Networks, Sports Illustrated, and Carat, showcasing a strong track record in driving audience engagement and revenue growth. Educational qualifications include an MBA with a focus on Brand Strategy & Integrated Marketing from NYU Stern School of Business and a BA in Psychology from Vassar College.