Aleksandra Koblence

Aleksandra Koblence is a seasoned professional in category management with extensive experience at MADARA Cosmetics, AS since June 2018, currently serving as Category Manager overseeing skincare, makeup, hair care, body care, and child care segments. Responsibilities include pricing, financial performance management, portfolio oversight, and innovation planning, alongside collaboration with sales and marketing teams to enhance product positioning and communication strategies. Previously, Aleksandra held the role of Head of Makeup Category, focusing on product portfolio development through customer and market analysis. Aleksandra began their career as a Business Development Assistant, successfully launching over 30 SKUs in 1.5 years. Additionally, Aleksandra has engaged in various roles related to event coordination and partnerships, including Speaker Coordinator at TEDxRiga and Chief Partner Relation & Online Content Coordinator at the Stockholm School of Economics in Riga Student Association. Aleksandra holds a Bachelor's degree from Rīgas Ekonomikas augstskola - Stockholm School of Economics in Riga, attained between 2016 and 2019.