Priscilla Bonato

Priscilla Bonato has a strong background in user experience (UX) and product design. Priscilla is currently working as a Product Design Lead at MadeiraMadeira, where they lead and develops a team of product designers, focusing on UX best practices and integrating UX into omnichannel journeys.

Prior to their current role, Priscilla worked as a UX Lead at BRF, where they were responsible for strategic projects and the development of the design team. Priscilla also promoted a design culture through workshops and training sessions.

Before that, they worked as a Senior UX Designer at Meta, where they conducted user-centered design research, collaborated with product owners and developers, and provided visual design guidelines for the development of a design system.

Priscilla also has experience as a Senior UX Designer at Editora Positivo, where they planned and implemented educational digital solutions, created prototypes and navigational flows, and built responsive websites and applications.

Earlier in their career, Priscilla worked as a Senior User Interface and Experience Designer at Grupo NZN, focusing on the conception, creation, and validation of digital products. Priscilla conducted competitive studies to understand user needs and behavior.

Priscilla also has experience as a Senior Designer at Supernova Comunicação, where they designed navigation flows and interfaces, provided specialized consultancy in digital marketing strategies, and created visual identities and materials for communication campaigns.

Priscilla's career started as a Product Designer at Grupo GPAC Comunicação, where they designed digital solutions with a focus on interactive interfaces for the financial market.

Priscilla began their professional journey as a Junior Designer at inMidia Web Comunicação, where they developed websites, created visual identities, and provided consultancy on visual communication and positioning strategies for companies.

Overall, Priscilla Bonato has a diverse range of experience across various industries, consistently demonstrating expertise in UX, product design, and project leadership.

Priscilla Bonato has a Master of Business Administration (MBA) degree in Strategic Management in UX Design from ESPM Escola Superior de Propaganda e Marketing, which they obtained between the years 2019 and 2021. Previously, they completed their Bachelor's degree in Graphic Design from the Universidade Federal do Paraná, graduating between 1996 and 2001. In addition to their formal education, Priscilla has obtained certifications in Leadership from Escola Conquer and in Evolving Design in Organizations from Aprender Design, both in the year 2022.