Abigail Sigüenza

Abigail Sigüenza has extensive experience in marketing, strategy, and communications in the tourism and hospitality industry. Abigail was most recently the International Marketing Director at MADRID DESTINO CULTURA TURISMO Y NEGOCIO SA, where they focused on developing marketing and communication strategies to position Madrid as a top travel destination. Prior to that, they worked as the Marketing, Strategy, and Communications Director for NYC & Company, where they were responsible for increasing visitor numbers and destination visibility in the Spanish market. Abigail also held the position of Marketing and Communications Director at Aviareps, a global marketing and PR representation company for airlines and tourism clients, where they oversaw tourism accounts and led the team to achieve client objectives. Abigail started their career in the tourism industry with TURISMO MADRID, where they focused on developing promotional activities and marketing campaigns in the Asian market. Earlier in their career, Abigail worked in marketing and communications for IBM Global Business Services.

Abigail Sigüenza has a diverse education history. Abigail completed their postgraduate studies in Communications at Tufts University from 2000 to 2001. Prior to that, they obtained a bachelor's degree in Linguistics from Universidad Autónoma de Madrid, where they studied from 1997 to 2000. Their secondary education was completed at British Council School Madrid from 1992 to 1996. Abigail also holds additional certifications in various subjects, including Protocolo de atención al turista asiático procedente de China, Japón y Corea en la era post Covid19 from Casa Asia in 2021, Digital Marketing, Social Media and Analytics: An Omnichannel Strategy from IE Business School in 2019, Storytelling for Influence from IDEO U in 2017, and a Design Thinking Course from Foxize School in 2016.