Chloe Chen

Chloe Chen possesses diverse experience in investment analytics and media planning. Currently a Senior Analyst at MAGNA Global, Chloe utilizes data analysis to produce strategic recommendations within IPG Mediabrands. Prior experience includes serving as an Investment Buyer at Starcom, where negotiation with media vendors was crucial for executing cost-effective campaigns, and as an Assistant in Media Investment & Activation at Horizon Media Toronto, supporting clients in understanding the media landscape. Chloe's earlier role as a Digital Planner at Charm Communications Inc involved developing digital advertising strategies and coordinating across departments to meet client needs. Academic credentials include an MBA in Marketing from Goodman School of Business at Brock University and a Bachelor's degree in International Economics and Trade from China University of Geosciences Great Wall College.