Dawn Gonzalez, MAAP

Dawn Gonzalez has a diverse work experience spanning over multiple roles and industries. Dawn is currently working as the Global Marketing Manager at Magswitch Technology, Inc. since October 2022. Prior to this, they held the position of Senior Marketing Specialist at Idemitsu Lubricants America from July 2021 to October 2022.

From 2017 to 2019, Dawn worked as the Marketing Communications Manager at Lumileds. In this role, they were responsible for overseeing the Marketing Communications for all of NAFTA Aftermarket, representing the Philips Automotive Lighting Brand. Dawn worked closely with marketing, sales, and external partners to ensure the execution of key MarCom activities and support the marketing plans and business strategy.

Before Lumileds, Dawn served at Trico Products. From January 2012 to April 2017, they were the Brand Marketing Manager and handled corporate marketing strategies, multimillion-dollar marketing campaigns, product launches, media relations, and trade show event operations. Prior to this, from September 2010 to January 2012, they worked as a Marketing Analyst, Aftermarket at Trico Products, managing various projects and marketing communication materials.

Earlier in their career, Dawn worked at Seco Tools as a Marketing Communications Analyst from December 2007 to December 2009. Dawn'sresponsibilities included trade shows, customer events, new product launches, media relations, advertising, and e-marketing campaigns. Dawn also played a key role in analyzing data for customer acquisition and retention.

Dawn began their career at ABB in 1995, where they held multiple roles over a span of ten years. As a Sales & Marketing Analyst, they produced analysis in support of global business intelligence strategy. Dawn was also involved in project management and executive administrative tasks. Dawn's skills in financial management, organization, and coordination were utilized in ordering, maintaining, and managing bare robots projects.

Overall, Dawn Gonzalez has extensive experience in marketing and communications, with a focus on strategic planning, brand management, and integrated marketing campaigns. Dawn has worked in various industries, including technology, lubricants, lighting, automotive, and robotics.

Dawn Gonzalez, MAAP, has a Bachelor of Science (BS) degree in Business Management with additional studies in Marketing from the University of Phoenix. Dawn obtained their Master Automotive Aftermarket Professional (MAAP) certification from Northwood University in 2017 and the Automotive Aftermarket Professional (AAP) certification in 2016. In 2015, they also completed the Leadership 2.0 program at Northwood University. Additionally, in July 2021, Dawn obtained a certification in HubSpot Marketing Software from HubSpot Academy.