Luis Capobianco

Head Of Marketing at Mahisoft

Luis Capobianco has a diverse and extensive work experience in various marketing and management roles. Luis began their career at IBM as an Integrated Technology Specialist from 1993 to 1998. Luis then worked as a Product Marketing Manager Intern at Zland.com in 1999. Capobianco continued their career at Procter & Gamble, where they served as an Assistant Brand Manager for Andean Paper MOT, Pampers Venezuela, and Pampers Perú from 2000 to 2005. During their time at Procter & Gamble, they also designed and developed the regional marketing template for the Pampers Baby Wipes re-launch in Mexico.

In 2005, Capobianco joined General Mills as a Sr. Product Manager and later became the Marketing Director. Luis led the Marketing, Trade Marketing, Consumer Insights, and Demand Planning departments, developing marketing strategies for various brands. From 2012 to 2013, they worked as a Marketing Manager at Kraft Foods.

Capobianco joined Kellogg Company in 2013 and held various roles, including Marketing Director for Advertisement, Promotion, Digital Marketing, and Trade Marketing. Luis later became the Commercial Director, Country Manager, and ultimately the Commercial Director - Acting General Manager | Distributor Management. During their time at Kellogg, Capobianco transformed the business in multiple regions, managing multiple brands, sourcing sites, distributors, and clients.

Most recently, Capobianco joined Mahisoft Inc as the Head of Marketing in 2020. Overall, they have demonstrated strong leadership skills, successfully growing sales, profitability, and brand presence in challenging and unstable economic environments.

Luis Capobianco has a diverse education history. Luis obtained a Master of Business Administration (MBA) degree in Business Administration and Management from Duke University's Fuqua School of Business in 2000. Prior to that, they completed their undergraduate studies at Universidad Simón Bolívar, where they earned an Engineer degree in Computer Engineering from 1987 to 1993.

Earlier in their educational journey, Luis attended La Salle La Colina, where they completed their Bachiller degree from 1976 to 1987. The specific field of study for this degree is not provided.

In addition to their academic qualifications, Luis has gained several certifications to enhance their skill set. These certifications include "B2B Marketing Foundations" from LinkedIn, obtained in June 2020, "Excel Data Visualization: Designing Custom Visualizations" from LinkedIn, obtained in April 2020, "Digital Strategy" from LinkedIn, obtained in March 2020, "Jodi Glickman on Pitching Yourself" from LinkedIn, obtained in September 2019, and "Google Analytics Certification" from Google, obtained in October 2022.

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