James Archibald has extensive experience in media and communication, currently serving as the Owner of Veldfire Media CC since March 2005, focusing on connecting businesses with South Africa's student market. In addition, James works as an Academic Copy Writer for Higher Ed Partners - South Africa, emphasizing the simplification of complex academic concepts, and holds a part-time sub-editor position with Mail & Guardian, contributing to a reputable news organization. As a Co-Founder of Veldfire Digital, expertise is applied in delivering digital marketing solutions. Previous roles include serving as an African news correspondent for Doğan Haber Ajansı and as a Dash Sub Editor for Business Report. James holds a Bachelor of Arts in Communications from the University of Johannesburg, completed in 2002.
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