Kevin Xu

Kevin studied Industrial Engineering Management at Shanghai University and has an EMBA from Northwestern University Kellogg-HKUST, Chicago, USA and Hong Kong. He joined Bertelsmann in 1996 and started his career in the Direct Group. He was then promoted to the leadership team of Bertelsmann’s B2C sector in China in 1999, responsible for member analytics, data management, contact center, supply chain management, E-commerce, IT services, and financial services. In 2001, he moved to the Bertelsmann’s B2B sector and established Arvato China as country CEO. Over the last 20 years with Arvato, Kevin has developed the group’s Digital marketing, CRM IT services and SCM (Supply Chain Management) in China. In 2021, he became Regional CEO for China and Segment Head for CEA at Majorel.