Neha Shah has extensive experience in demand generation and marketing roles. Neha most recently served as the Director of Demand Generation at Fable, beginning in September 2022. Prior to that, they worked as the Senior Director of Demand Generation at Canalyst from May to August 2022. From August 2020 to April 2022, Neha held the position of Director of Demand Generation at Evisort. Neha also has experience at Loopio, where they served as the Director of Demand Generation from June 2019 to May 2020 and held roles as a Senior Marketing Manager from November 2017 to June 2019 and Marketing Manager from April 2016 to November 2017. Beginning their career, Neha worked as a Student Alumni Program Assistant at York University from 2005 to 2008. Prior to that, they gained valuable marketing experience as a Marketing Coordinator at Clarity Systems, an IBM Company from August 2008 to January 2011. Neha also served as a Marketing Demand Programs Manager at IBM Canada Ltd. from January 2011 to July 2013, where they developed global marketing programs and provided enablement materials for sales teams. Lastly, they worked at Microsoft Canada as the Regional Field Marketing Manager - Enterprise (Central Canada) from November 2013 to November 2015, where they successfully drove over $100M in pipeline from regional investments.
Neha Shah's education history includes a Specialized Certificate in Marketing from York University, which they obtained from 2006 to 2007. Prior to that, they completed a Bachelor of Administrative Studies (BAS) with Specialized Honors in Business/Market Research from York University, from 2002 to 2006.
In addition to their formal education, Neha Shah has also obtained several certifications. In July 2020, they received an ABM Certification: Foundations from Demandbase. In February 2017, they obtained a Talk Master Certification from Speaker Labs, and in January 2016, they obtained an Inbound Certification from HubSpot.
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