Lídia Popazoglo

Lídia Popazoglo is a seasoned marketing professional with extensive experience in revenue marketing and growth strategies across multiple companies. Currently serving as the Revenue Marketing Lead Specialist at Gympass, Lídia is responsible for planning and executing integrated marketing campaigns, optimizing buyer journeys, and collaborating with cross-functional teams. Previous roles include Growth Marketing Specialist at Draft, where Lídia managed lifecycle marketing campaigns for user acquisition, and Digital Marketing Associate at Intuit, focusing on online acquisition campaigns across various paid media channels. Earlier positions at Incognia involved user research and CRM campaign structuring, while a foundation in customer success was built during an internship at LinkedIn. Lídia holds a Bachelor's Degree in Marketing from USP and a certificate in Digital Marketing from Centro Universitário Belas Artes de São Paulo.