Keith Yau

Keith Yau is an experienced professional specializing in social media analysis and insights, currently serving as a Senior Social Media Analyst at Maker Lab, part of Google's Brand Social team since February 2024. Previously, Keith held the position of Analytics & Insights Analyst at Spotify, where support was provided to the JAPAC region, achieving significant growth in measurement adoption. Prior roles include Manager of Rider Operations at foodpanda for the APAC region, and Analytics Manager at Essence, responsible for substantial media measurement efforts. Earlier experience includes a tenure as a Senior Research Analyst at Nielsen, focusing on diverse research projects for prominent companies. Keith holds a Bachelor of Science in Psychology from the University of Wollongong and additional qualifications from NUS Business School and Temasek Polytechnic.