Adlina Hassan is a seasoned professional in branding and engagement, currently serving as the Senior Executive in Culture & Engagement at Malaysia Airlines since January 2023. Previously, Adlina worked as a Branding Executive at Pharmaniaga Berhad from April 2021 to January 2023, where responsibilities included coordinating content for branding activities and managing media relationships. Prior experience includes a role as a Market Development Associate at SOCIO Intelligence Sdn Bhd, where Adlina implemented campaigns and nurtured strategic partnerships, and a brief stint in assurance at PwC. Adlina holds a Bachelor of Business Administration in International Business from Universiti Teknologi MARA and a Foundation in Science from the same institution, complemented by a high school education from Catholic High School Malaysia.
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