Jaione Santiago

Jaione Santiago is an experienced professional in communication and marketing, currently working as a Freelance Growth Digital Manager since 2006. Jaione is involved with B Lab Spain as a Multiplicador B, helping companies achieve B Corp certification. Jaione has coordinated technology implementations, including RFID and cashless payments for festivals such as Bilbao BBK Live and CalaMijas, as well as overseeing access management for Mallorca Live Festival. In past roles, Jaione has managed ticketing and invitations for the Flamenco On Fire Festival and served as a Project Manager at LAST TOUR, focusing on improving customer experiences through technological advancements. Jaione's academic background includes a Master's in Neuromarketing and Consumer Behavior, a postgraduate degree in Growth Hacking, and various certifications in marketing and public speaking.