Hardy McQueen

Hardy McQueen's work experience begins in 2009 with the founding of Bureau Group, a culture mapping and production company focusing on marketing to the youth in Africa. Hardy held a role as the Founder of the group until 2020. In 2016, McQueen founded MANGER MANJE, a food media startup that aimed to tell authentic stories of the African food experience and culture. McQueen served as the Founder Publisher of the company.

In 2020, McQueen became the Co-Founder of Emoji Digital, where they acted as the Brand & Partnerships Director until 2023. Hardy also co-founded Fanbase the same year and held the role of Co-Founder and Business Development & Partnerships Director until 2023.

McQueen founded Nice Beverage Company in 2020 and currently serves as the Founder and CEO. In 2021, they became the Managing Director of SmashHaus Africa.

Hardy'smore recent roles include being the Executive Producer of The Wine Show, a Contributing Writer for wine.co.za, and the Global Culture + DEI Lead at Mami Wata Surf, all of which they started in 2022.

Throughout their career, McQueen has demonstrated a focus on entrepreneurship and leadership roles, particularly in the areas of culture, media, and branding.

Hardy McQueen is currently pursuing a degree in the Business of Wine at the Graduate School of Business, University of Cape Town. Prior to this, they obtained a Chef Diploma from the Culinary Academy. Additionally, Hardy has a degree in Journalism from Rhodes University. Hardy'searlier education is from Livingstone SS, but no specific degree or field of study is mentioned.