Samantha Redmond is the current Behavioural Insight Business Director at Manning Gottlieb OMD. Prior to this role, Samantha was the Head of Strategy & Insight at Listen + Learn Research | The Social Insight Agency. With experience in the wine industry working with various boutique wine merchants, retailers, and wineries, Samantha served as a Consultant specializing in Communications & Audience Engagement. Samantha also held positions at Macmillan Cancer Support as a Brand Strategy Manager and at the Cabinet Office and Home Office leading insight and communications teams. Samantha's educational background includes a degree in Anthropology and Social Sciences from UCL and WSET Level 3 Distinction.
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