Erica Yao

Erica Yao is a seasoned marketing professional with extensive experience in digital marketing and growth strategies across various industries. Currently serving as the Growth Marketing Director for Sponsor Markets at Manulife since November 2024, Erica previously held the position of Director of Digital Marketing at Reliance Home Comfort. Erica has also worked as a Digital Marketing Consultant, an Adjunct Professor at York University, and in various roles at autoTRADER.ca and Rogers Communications, focusing on digital initiatives, project management, and client engagement. With a strong educational background, including a BBA in Marketing from Wilfrid Laurier University and additional studies at NEOMA Business School, Erica has developed and executed successful digital strategies for notable clients like Tim Hortons and several U.S. pharmaceutical companies.