Claudia Hatch

Claudia Hatch has a diverse work experience spanning various industries. Claudia began their career in 2014, working part-time as a Sales Associate at Tillys while still in high school. During their time there, they received recognition for their excellent performance, including being named Employee of the Month and Top Seller multiple times.

In 2017, Claudia interned as a RED Music College Rep at RED MUSIC, where they contributed to brainstorming digital marketing campaigns and generated video content and photos that resulted in a 30% monthly growth in artist downloads and streams.

Claudia then joined Sony Music Entertainment in 2018 as a College Marketing Representative. In this role, they promoted Sony artists and talent through social media, achieving a 20% monthly increase in streams and followers. Claudia also led successful marketing campaign pitches for upcoming artists, leading to brand deals and a 40% growth in sales and streams. Claudia was responsible for generating original content for Sony artists' social media accounts.

In 2020, Claudia became the Director of Public Relations at Lila Yoga Studios. Claudia curated the studio's website and monthly newsletter, driving a 25% increase in monthly subscribers and web visits. Claudia also collaborated with cross-functional team members to develop content strategies for social media, resulting in a 50% growth in followers. Additionally, Claudia played a crucial role in managing the studio's response to the COVID-19 crisis, successfully transitioning from in-person to virtual operations, which contributed to a 10% increase in revenue and attendance.

Following their role at Lila Yoga Studios, Claudia worked as a Marketing Manager at Most Consulting Group in 2020, where they had the opportunity to utilize their marketing expertise.

Most recently, Claudia joined MarCore Group as a Social Marketing Manager in 2023. This role signifies a further progression in their marketing career.

Claudia Hatch completed their Bachelor of Arts degree in Public Relations, Advertising, and Applied Communication at Penn State University from 2016 to 2020. In 2018, they also participated in a study abroad program at IES Abroad, where they continued their studies in the same field. Additionally, Claudia obtained two additional certifications. In February 2020, they completed a certification in Learning Data Visualization from LinkedIn. In January 2023, they obtained the Influencer Marketing II - Industry Specialist certification from Meltwater.