Annika Mänty's work experience includes various roles in e-commerce and digital marketing. Annika is currently working at Marimekko as a Digital Commerce Content & Growth Lead, where they focus on improving the website experience and executing global campaigns. Prior to that, they held the position of Ecommerce Manager at R/H Studio and Finlayson Oy, where they managed online sales, handled budget management, and worked on website maintenance and development. Annika also has experience as a Content Producer at Finlayson Oy, where they were responsible for webshop management and planning digital campaigns. Earlier in their career, Annika worked at Aktia as a Content & Community Specialist, Online Marketing Specialist, and Service Advisor. Their responsibilities included content ownership, community management, SEO writing, and social media management. Annika also mentored and educated Product Owners in SEO-writing. Annika began their career as a Sales Clerk at Dopp Brandshop.
Annika Mänty has a diverse education history. Annika pursued their Master of Business Administration (MBA) with a specialization in International Business Management at Arcada University of Applied Sciences from 2021 to 2023. Prior to that, they earned a Bachelor of Business Administration (BBA) in International Business from Vaasan ammattikorkeakoulu VAMK University of Applied Sciences between 2008 and 2012. Annika also acquired a copywriter certification from Markkinointi-instituutti in 2016. Annika briefly studied Asian Business at Rangsit University in 2011 and completed their Audiovisual communication studies at Vaasan ammattiopisto from 2003 to 2006. Additionally, Annika obtained the Finnish Matriculation Examination at Vasa Svenska Aftonläroverk in 2006.
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