Archit Soni

Archit Soni currently serves as the Director of Technology (Data and Software Engineering) at MarketCast, where responsibilities include project management, product engineering, and thought leadership. Soni is focused on developing an in-house Cloud Native Data Analysis tool and previously led the design of the Social Engine product for enhanced brand visibility across social media platforms. Prior roles include Senior Technical Consultant and Technical Consultant Lead at TIBCO, where Soni developed a Big Data solution for Mercedes AMG F1 Team, optimizing data access and analysis processes. Earlier experience spans positions at GE Digital, Cognizant, HCL Technologies, Allstate, and Tata Consultancy Services, primarily centered around TIBCO technologies. Archit Soni holds a B.Tech in Information Technology from Dr. A.P.J. Abdul Kalam Technical University and is pursuing a Data Science Masters Program through Edureka.