Experts in Membership Marketing and Association Membership Solutions for  40 years. We grow membership.™ (http://www.marketinggeneral.com/)

Marketing General Incorporated specializes in testing, market research, and data analysis of member behavior and membership marketing. These insights reveal …Why people join, why they leave, and how they engage.

MGI packages these insights into membership programs to recruit and retain members. Our approach follows a marketing model called the Membership Lifecycle. It begins with Awareness, which is the springboard for Recruitment. Next, Engagement enhances Renewal, and the cycle comes full circle with member Reinstatement.

We optimize our programs to produce the most cost–effective strategies to grow membership, customized to your brand, and easily integrated within your organization.

It all starts with great people. MGI’s 60 member staff has a solid grounding in successful direct and electronic marketing. Many of Marketing General’s officers, senior staff, and account team members are Certified Direct Marketers.

Marketing

Marketing General Incorporated

Richard Whelan

Todd Michaels

Kumar Kumar

Cdm Scott Seril

Cdm Richard Whelan

Adina W. Wasserman

Michelle Peterson

Charity Westfall

Cdm & Harold Maurer

The Leadership Team at Marketing General Incorporated drives strategic vision and operational excellence, ensuring the company's mission to enhance membership growth and engagement is met. Comprising experienced executives in account and digital services, this team focuses on fostering innovative marketing solutions, optimizing membership programs, and leading data-driven insights to inform organizational strategies. Their collaborative approach empowers MGI to effectively address client needs while cultivating a culture of success among the 60-member staff.

Leadership Team

Sales and Account Management

Engineering and Technical Roles

Leadership Team

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Team members

Other teams at Marketing General Incorporated

Sales and Account Management

Engineering and Technical Roles